My Top 4 Things to Consider When Email Marketing Email is still the number one tool for business communication that is used on a daily basis — and it works. So, if you don’t have an email newsletter yet, it’s time to get started. To help you out here is a list of my top 4 things I consider when working on an email marketing piece. Subject line: Focus on the benefit. Why should your reader care? Don’t make them guess. Keep it action-oriented. Start with an action word like “save,” “get,” “watch,” or “join.” Keep subject lines short. 04/12/2016
Email is still the number one tool for business communication that is used on a daily basis — and it works. So, if you don’t have an email newsletter yet, it’s time to get started. To help you out here is a list of my top 4 things I consider when working on an email marketing piece. Subject line: Focus on the benefit. Why should your reader care? Don’t make them guess. Keep it action-oriented. Start with an action word like “save,” “get,” “watch,” or “join.” Keep subject lines short.
10 Tips when Writing for Email Marketing 10 Things to Remember when Writing for Email Marketing 1. Define your audience. Make sure you understand who your audience is and what type of content they are likely to be receptive to. 2. Make it personal. Write like your emailing one person and use your actual name as your from address. 3. Be Helpful. Only email when you have something valuable to say and don’t waste people’s time. 4. Be specific. Clearly state the purpose of your email and how it will help your audience to be happier, 09/07/2015
10 Things to Remember when Writing for Email Marketing 1. Define your audience. Make sure you understand who your audience is and what type of content they are likely to be receptive to. 2. Make it personal. Write like your emailing one person and use your actual name as your from address. 3. Be Helpful. Only email when you have something valuable to say and don’t waste people’s time. 4. Be specific. Clearly state the purpose of your email and how it will help your audience to be happier,
How Great is Your Logo? The logo of a company is the most important element of its brand. This icon will be repeated over and over on everything you are associated with… so hopefully that icon is up to par. Here are a few questions to assess your logo’s status (Courtesy of the 7-Step-Paul-Rand-Logo-Test). Is your Logo… DISTINCTIVE: Your logo should not resemble any other well known logo or logo in the area. You wouldn’t want your customers to mistake your business with another. VISIBLE: Your logo should be in full 08/31/2015
The logo of a company is the most important element of its brand. This icon will be repeated over and over on everything you are associated with… so hopefully that icon is up to par. Here are a few questions to assess your logo’s status (Courtesy of the 7-Step-Paul-Rand-Logo-Test). Is your Logo… DISTINCTIVE: Your logo should not resemble any other well known logo or logo in the area. You wouldn’t want your customers to mistake your business with another. VISIBLE: Your logo should be in full
