Strategic Design for Growing Brands

I’m a graphic designer based in Northern Michigan, partnering with businesses to create thoughtful, cohesive design across every touchpoint—from branding and social marketing to print and packaging.

My work is rooted in clarity, consistency, and visual impact—delivering designs that not only look beautiful, but function strategically to support your growth.

Every project is approached with a custom, detail-driven mindset—tailored to reflect your brand’s unique voice and goals. I use a refined, efficient process and modern tools to explore ideas, streamline workflows, and bring concepts to life—without ever losing the thoughtful, hands-on approach behind the work.

If you're ready to elevate your brand, I’d love to collaborate.

Get A Quote Today

Thoughtful Design,
Built to Grow

Custom graphic design tailored to help your business grow

Social Marketing Design

From social media graphics and campaigns to email design, digital ads, and promotional materials, I create cohesive visual systems that help your brand show up consistently—and stand out with intention.

Social Design Work

Print Design

From brochures and menus to event materials, editorial layouts, and signage, each piece is thoughtfully designed to feel refined, cohesive, and unmistakably on-brand.

Print Work

Branding

From logo design and full brand identity systems to color palettes, typography direction, guidelines, and refreshes, I build strong brand foundations rooted in clarity and intention.

Logo Work

Packaging & Merch Design

From product packaging and labels to wraps and merchandise, I design pieces that capture attention and communicate your brand clearly at a glance.

Packaging & Merch Work

Designed With Intention •

Every project is thoughtfully tailored to fit your brand—no templates, no one-size-fits-all solutions. I bring together years of design experience with a refined, efficient process to create work that feels intentional, cohesive, and uniquely yours.

While I use modern tools to support the process, the focus is always on customization—carefully shaping each detail to reflect your brand’s voice, style, and goals.

The result is work that’s both polished and personal—designed to stand out and built to last.

In Their Words

Working with Julie has been an incredibly positive experience. She consistently delivers thoughtful, high-quality design across all 11 of our brands and brings each identity to life. She is incredibly communicative and easy to collaborate with. I am always impressed with how quickly she completes projects without sacrificing quality. Julie takes direction seamlessly and consistently brings fresh ideas to the table. She has elevated our brand presence and saved our team valuable time. I would highly recommend Julie to anyone looking for a talented, reliable, and creative designer.

—Jill Gilpin, Director of Marketing ISLAND HOUSE HOTEL | RYBA’S FUDGE SHOPS

Julie has been our go-to designer for over five years. No matter what we need, she can create it for us, and it looks amazing. She's fast, talented, and so easy to work with. We work in different time zones, so communication is mostly digital for us, and in spite of that, she easily translates our emails and comments into amazing marketing pieces. I hesitated to write this review because we don't want her to be discovered by even more clients - ha ha. But she deserves every bit of success that comes her way Can't say enough great things about her.

—Lisa Ware, Vice President for Marketing SPARTANBURG METHODIST COLLEGE

Finding someone who could get our branding and come up with a design we were happy with in a reasonable amount of time at a reasonable rate has been hard in the past. Usually at least one of those factors was missing. Working with Julie has been great. Every project has been designed quickly and the look has been right on the first try, any changes we've needed have just been minor tweaks. Using Julie as a designer has allowed me to be able to focus on my responsibilities as Marketing Director without worrying about the design and print side of things. I always know she will deliver something that we are happy with in a timely manner. Working with her has been a pleasure.

—Lenna Walkup, Marketing Director TUSCAN SUN SPA AND SALON